Investment & Trade Promotion

Lead generation for investment attraction and promotion

AMENA provides international EDOs with the local presence, experience and networks by hosting and operating representative offices and implementing lead generation for investment attraction and trade promotion. Investor outreach and export research is conducted by using advanced analytical tools, industry databases, sector specific media research and AMENA's own dynamic CRM-system with in-depth targeting. AMENA generates high-impact leads and builds a sustainable pipeline by evidence-based methodology to identify and assess prospective investment and export opportunities.

Alberta Can.
Big. Bold. Alberta.
Mississippi European Representation
FDI Attraction to the Magnolia State
Choose New Jersey!
Promoting European investment in New Jersey
Bahrain European Representation
Capturing Gulf-Bound Investors Across Sectors


Market Visits & B2B Matching

Tailored B2B matching services and trade show representation

AMENA's local market experts organise group market visits to trade shows and conferences. Tailored B2B-meetings are arranged with industry stakeholders, potential customers, distributors, industrial estates, owners of production facilities and other prospective business partners.

Bella Italia
Reminding companies of the fastest growing market in Europe - Italy
From the DACH region to Nebraska
Attracting German, Austrian and Swiss biotech, agriculture and chemical companies to Nebraska
FDI Attraction for Virginia in Benelux
Building up awareness for Virginia in the Benelux countries
Dubai Internet City Germany Roadshow
Whirlwind Tour through Germany, 20-meeting roadshow for Dubai Internet City


Corporate Expansion & New Market Entry

Market research and entry strategy consulting

AMENA guides companies to find the best way to enter a new market that aligns with the company’s resources and their unique value proposition. The market access scenario is based on detailed market research in conjunction with in-market local experts to evaluate market size and potential. AMENA's strategy consultants develop a business plan with revenue projections, customer and competitor analysis, Business partner identification, advice on foreign company registration, investment locations, labor cost, logistics and energy requirements.

Distribution Partner Search USA
Identifying and matching potential US-distributors for the German "Mittelstand"
Market Analysis - Motor Oil for Indonesia
Market overview of the Indonesian motor oil retail sector


Capacity Development & Training

Optimise organisational, managerial and production processes.

AMENA advises public stakeholders and corporate clients on learning and change processes. By sharing specialist knowledge, skills and management expertise AMENA helps organisations, public authorities and private businesses to optimise their organisational, managerial and production processes.

GIZ Capacity Building in the MENA Region
Capacity building and knowledge transfer to increase trade and investment into Jordan and Tunisia