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Phone           +49 (0) 30 25 79 11 27

AMENA Trade & Investment Consulting GmbH

Hedwigstraße 14

12159 Berlin 

© Amena / Imprint

ACCESSING

GLOBAL MARKETS

Our approach is hands-on.

Our aim is to enhance opportunities for our clients. We have a hands-on approach aimed at attaining excellent opportunities for our clients.

ACCESSING

GROWTH MARKETS

The current and future growth markets are in Asia and Africa. 

Our aim is to uncover and attain excellent growth opportunities in emerging markets for our clients.

MISSION STATEMENT

GLOBAL FOOTPRINT

OUR SERVICES

The Specialists in Emerging Market Entry Strategies and Investment PromotionAMENA links the private and public sector in global Foreign Direct Investment.
We are a a global business consultancy with exceptional local market expertise and networks to assist our clients entering growth markets in Southeast Asia and sub-Saharan Africa. 
AMENA is your partner for investment promotion and market entry, you can rely on a team built on experience, passion and success.
Market Entry Consultancy to 9 countries in Asia and Africa
Global Investment Promotion from Germany, Austria and Switzerland into North America, Asia, Middle East and Australia
Professional research network in 22 countries in Africa and Asia
AMENA Trade & Investment is specialised. in consulting government agencies and private companies.
We have a global reputation as investment promotion experts and serve clients from North America, Asia, Africa, Europe and the Middle East.
We advise companies on market entry and local business hosting in Africa and Southeast Asia and through our 9 local representations, we ensure local data collection, in-market support and excellent business execution.

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INVESTMENT

PROMOTION

We attract FDI to four continents.

INVESTMENT

PROMOTION

We attract FDI for Investment Development Authorities and industrial estates

 

We promote investment locations from North America, Middle East and East Asia

 

ATTRACTING FDI FROM D-A-CH REGION (Germany, Austria, Switzerland)

Data-driven market and industry research

We use the most advanced analytical tools, industry databases, sector specific media research and our own dynamic CRM-system with in-depth targeting of prospective investors 

Lead generation for Investment Promotion and Local Economic Development Agencies

Evidence-based methodology to identify and assess prospective investors and opportunities

Investor outreach

Developing investment scenarios to highlight and present clients’ value proposition to investor

Supporting investor in their decision process

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REPRESENTING IPAs IN D-A-CH

AMENA offers a direct representation to IPAs and EDOs in our key source market D-A-CH. Each client is represented by a dedicated team of sector and investment promotion experts

DEFINING CLIENTS MARKET APPROACH

AMENA supports IPAs and EDOs defining their market approach. We conduct market reviews, competitor analysis, feasibility studies and cluster research. We evaluate the strength of the represented IPA and targeted region to create a focussed and successful investment promotion strategy.

PROMOTING CLIENTS IN MARKET

AMENA takes a holistic approach in promoting clients in our source markets. We promote clients on international trade shows, public events and during business delegation visits. 

We organise and execute end-to-end service, from the logistical plan to content review and operational implementation.

SUCCESSFUL FDI ATTRACTION

MARKET

ENTRY

Local market access. 

Key to success in growth markets.

MARKET

ENTRY

Local market access. 

Key to success in growth markets.

 

IDENTIFY BUSINESS OPPORTUNITIES

Our consulting team of market experts is based in Southeast Asia (Indonesia, Vietnam, Philippines, Thailand, Malaysia) and sub-Saharan Africa (Kenya, Nigeria, Ghana, Ethiopia, South Africa). The strategy consultants evaluate your market size and potential prior to an in-depth market research.

LOCAL MARKET RESEARCH

Our strategy consultants offer market data produced locally in Southeast Asia and sub-Saharan Africa. Regular requested market research topics are customer segmentation analysis, competitor analysis, import & tax regulations, HR matters, foreign shareholder limitations, value chain analysis, etc. 

NEW MARKET ENTRY STRATEGY

The market access scenario is based on the market research. Our strategy consultants develop a business plan answering your questions regarding revenue projections, customer and competitor analysis, foreign company registration, investment locations, HR costs, etc.

MARKET VISITS - B2B MEETINGS

Local market experts organise your customized market visit to Southeast Asia and sub-Saharan Africa. B2B meetings are arranged with industry stakeholders, potential customers, distributor, industrial estates, owner of production facilities and other promising business partners.

IN-MARKET COMMERCIAL REPRESENTATION

We offer various sales solutions in Southeast Asia (Indonesia, Vietnam, Philippines, Thailand, Malaysia) and sub-Saharan Africa (Kenya, Nigeria, Ghana, Ethiopia, South Africa). Options range from providing a dedicated sales consultant over office hosting to operating your Representative Office.

SUCCESSFUL MARKET 

ENTRY

STRATEGY

CONSULTING

Assisting clients developing their

institutional structure & strategy.

STRATEGY

CONSULTING

Assisting clients developing their

institutional structure & strategy.

 
CONSULTING
ON INTERNAL STRUCTURE
 Optimizing support programs 
Analysis of data handling
 Improving communication
ASSISTING
WITH OVERALL STRATEGY DEVELOPMENT
 Lead development & aftercare 
Investment scenarios & cluster concepts
SUPPORTING
IN-MARKET PRESENCE
 Company market adaption
Export concepts
 Managing international setup
THE KEY VALUE TO OUR CLIENTS
CRM DATABASE
25k+ key contacts
Regional focus D-A-CH & Be-Ne
Ongoing development
Access to decision makers
LOCAL CONTENT
Local research teams
Primary market research
Operational support in markets
NETWORKS
Exclusive partner network
Business associations
Local distribution networks
Government institutions 
PEOPLE
Sector experts
Committed to excellence
Hands on & result focused
Local staff
 

WHO WE ARE?

OUR VACANCIES

AMENA has been established on the foundation of 15+ years of experience in investment promotion and strategy consulting. Its founders have been advising governments on their FDI strategies, successfully attracted FDI for investment promotion agencies and consulted Fortune 500 companies on their market entry strategy for growth markets. The global team consists of experienced sector experts, project managers and market entry strategists. 

ALL APPLICANTS WELCOME

 

Our ambitious staff is our greatest asset. As a fast growing company we are continuously looking for exceptional talent. 

Feel free to send us your CV.

SELECTION OF OUR CLIENTS

Our clients span across continents and industries. We support Investment Promotion Agencies from Japan, Middle East and North Africa to the USA. We consult 'Mittelstand' as well as DAX companies from Germany, Austria and Switzerland in their entry strategies to Growth Markets with a particular focus on Africa.