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Phone           +49 (0) 30 25 79 11 27

AMENA Trade & Investment Consulting GmbH

Hedwigstraße 14

12159 Berlin 

© Amena / Imprint

ACCESSING

GLOBAL MARKETS

Our approach is hands-on.

Our aim is to enhance opportunities for our clients. We have a hands-on approach aimed at attaining excellent opportunities for our clients.

ACCESSING

GLOBAL MARKETS

Our approach is hands-on.

Our aim is to enhance opportunities for our clients. We have a hands-on approach aimed at attaining excellent opportunities for our clients.

MISSION STATEMENT

GLOBAL FOOTPRINT

AMENA links the private and public sector in global Foreign Direct Investment.
We are a global business consultancy with exceptional local market expertise and networks, we assist our clients entering growth markets. 
AMENA is your partner for investment and trade promotion, you can rely on a team built on experience, passion and success.
Research professional network in 17 MEA countries
IPA Representations
Local Affiliates
Source markets
AMENA Trade & Investment GmbH is 
specialized in consulting government agencies and private companies in foreign direct investment and trade. The company has a global reputation and serves clients from North America, Asia, Africa, Europe and the Middle East.
Our six local offices ensure local data  collection, local client sourcing, in-market support and local business execution.

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INVESTMENT

PROMOTION

We attract FDI to four continents.

INVESTMENT

PROMOTION

We attract FDI to four continents.

 

ATTRACTING FDI FROM D-A-CH REGION

Market research and due diligence

We use the most advanced analytical tools, sector specific media research and our CRM 

Lead generation

Identification of prospective investors

Investor outreach

Presenting clients’ value proposition to investor

Supporting investor in their decision process

Closing of investment

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REPRESENTING IPAs IN D-A-CH

AMENA offers a direct representation to IPAs in our key source market D-A-CH. Each client is represented by a dedicated team of sector experts working with the selected third parties.

DEFINING CLIENTS MARKET APPROACH

AMENA supports IPAs defining their market approach. We conduct market reviews, competitor analysis, feasibility studies and cluster research. We evaluate the strength of the represented IPA and targeted region to create a focussed and successful investment promotion strategy.

PROMOTING CLIENTS IN MARKET

AMENA takes a holistic approach in promoting clients in our source markets. We promote clients on international trade shows, public events and during business delegation visits. 

We organise and execute end-to-end service, from the logistical plan to content review and operational implementation.

SUCCESSFUL FDI ATTRACTION

MARKET

ENTRY

Local market access. 

Key to success in growth markets.

MARKET

ENTRY

Local market access. 

Key to success in growth markets.

 

IDENTIFYING BUSINESS OPPORTUNITIES

AMENA supports clients in sizing their company’s market potential in the respective growth markets. Together with our client we work on our ultimate aim to not only understand markets, but to 

successfully enter the market and to generate revenues for our clients. 

ANALYZING MARKET ENVIRONMENTS

AMENA offers locally produced market data, local customer search, competitive studies, import 

regulations and provides all relevant information needed to support clients with their go to market decision. 

MARKET VISITS

AMENA offers fully organised market visits for clients. Meeting key stakeholders, potential clients, 

production facilities and getting a first-hand impression of the market environment are crucial 

factors for our clients new location decision.   

STRATEGY — MARKET ENTRY

AMENA analyses, based on the primary and secondary research conducted, the market data to develop an overall market entry strategy for the client. We provide detailed and practical suggestions, on how to enter the preferred investment location.

ENTERING GROWTH MARKETS

AMENA supports clients in taking the final step to enter the market successfully. We offer the 

establishment of a distribution or agent network as well as the physical presence of a local representative. As a final step we can handle your registration process locally.

SUCCESSFUL MARKET 

EXPANSION

STRATEGY

CONSULTING

Assisting clients developing their

institutional structure & strategy.

STRATEGY

CONSULTING

Assisting clients developing their

institutional structure & strategy.

 
CONSULTING
ON INTERNAL STRUCTURE
 Optimizing support programs 
Analysis of data handling
 Improving communication
ASSISTING
WITH OVERALL STRATEGY DEVELOPMENT
 Lead development & aftercare 
Investment scenarios & cluster concepts
SUPPORTING
IN-MARKET PRESENCE
 Company market adaption
Export concepts
 Managing international setup
THE KEY VALUE TO OUR CLIENTS
CRM DATABASE
25k+ key contacts
Regional focus D-A-CH & Be-Ne
Ongoing development
Access to decision makers
LOCAL CONTENT
Local research teams
Primary market research
Operational support in markets
NETWORKS
Exclusive partner network
Business associations
Local distribution networks
Government institutions 
PEOPLE
Sector experts
Committed to excellence
Hands on & result focused
Local staff
 

WHO WE ARE?

OUR VACANCIES

AMENA has been established on the foundation of 15+ years of experience in investment promotion and strategy consulting. Its founders have been advising governments on their FDI strategies, successfully attracted FDI for investment promotion agencies and consulted Fortune 500 companies on their market entry strategy for growth markets. The global team consists of experienced sector experts, project managers and market entry strategists. 

ALL APPLICANTS WELCOME

We are currently looking for students and young graduates (paid internship)

 

Our ambitious staff is our greatest asset. As a fast growing company we are continuously looking for exceptional talent. 

Feel free to send us your CV.

SELECTION OF OUR CLIENTS

Our clients span across continents and industries. We support Investment Promotion Agencies from Japan, Middle East and North Africa to the USA. We consult 'Mittelstand' as well as DAX companies from Germany, Austria and Switzerland in their entry strategies to Growth Markets with a particular focus on Africa.

Kühne
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Kühne
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doka_logo_rgb_2
Bitzer
EPO
EDB_Bahrain_M20E18
Rakez
CFLD